How do I CONNECT with my prospects?
The key is in understanding your prospects pain points and connecting with them by addressing what your prospects needs are and helping them solve those needs with the product or service you provide.
Where are my prospects?
If you are a B2B Marketer you wrestle with this question every day. The days of knocking on doors or picking up the phone and “dialing for dollars” are long gone. Buyers are much more sophisticated today.
Social Media: Using Social Networking and DRIP Campaigns to Build Your Business
B2B marketers are keenly interested in social media sites like LinkedIn, Facebook, Twitter and You Tube. Why? Because that's where their prospects are. According to Forrester Research, despite the recession, 50 % of companies increased their spend on social media marketing this year. In this webinar you will learn how to grow your revenues using social media marketing.
In today's economic times many companies are forced to cut budgets, eliminate frivolous spending and focus on the bottom line. During these times it is critical to take accountability for all opportunities in the sales pipeline. According to a recent study by the Aberdeen Group, 16% of the total leads that are deemed sales opportunities actually close, and the difference between a successful company and a mediocre company lies in how the remaining 84% of already qualified opportunities are handled.
At the beginning of this decade, B2B marketers began to shift their spend from traditional advertising and promotion vehicles to paid search on the Internet. This paradigm shift occurred because the old ways of reaching target buying constituencies were no longer effective. The Internet offered a cost effective method for reaching a wide audience.
As the decade comes to a close, a new marketing concept is gaining traction - Inbound Marketing. Inbound Marketing is a strategy that focuses on your company "getting found" by your prospective customers. Proponents of Inbound Marketing believe your prospects want to do their own research and have their own time frame for buying. They do not want to be bombarded by sales messages. Therefore, if you have compelling content, optimized for search engines and a strong social media presence - buyers will find you.
But does Inbound Marketing work? Where does Outbound marketing fit into the equation?
"Historically, marketing budgets are among the first to be cut in a budget crunch, but marketers should be cautious about trying to find a quick fix," said Bob Liodice, president-CEO of the ANA. Learn new ways to achieve sales growth even when you have to tighten your own belt.
See how you can quickly get Sales and Marketing working in sync to improve lead generation and qualification. Focus on tools and techniques that get sales and marketing working together.
Lead Scoring: Quit chasing cold leads and start talking to prospects who are raising their hand
Learn best practices in Lead Scoring and considerations every Marketer must take when developing a lead nurturing program. Mike Vannoy shares a real life example of how an SEI client grew their pipeline and shrunk cycle time with this approach.
The value of using web video and a lead generation tool as well as best practices to get your message heard above the fray.
The new world for B2B buyers and how seller must adjust their tactics. It used to be that talented sales reps could get access to decision makers and shape the evaluations but this is becoming harder than ever. The frightening new reality is the game is over before it begins for many sales reps.
Explore Sales Staffing for organizations in a web 2.0 world. Learn a fresh approach looking at the business opportunity from the perspective of the "A" player
Create a Sales 2.0 strategy to match the way your prospects buy in this new world. Together they laid out a roadmap for success identifying 5 imperatives for selling survival and success in this web world.
Knowing your customer's real needs and the unconscious why's of customer behavior translates into more meaningful messages, marketing campaigns and sales. Kate & Rosemary reveal techniques for discovering the emotional triggers to customer buying decisions