Posted by Frank Candio on Mon, Sep 14, 2009 @ 10:44 AM
You Tube is fast becoming an effective social media site for businesses. You set up a channel for your business and now want to post videos. Here's how to get the most out of You Tube.
- You Tube will provide a default file name when you upload your video. Change it to something more descriptive to help people find you.
- When you are thinking of a title for your video think search engines. What would someone normally type in to find your video? You need to tell the search engines what the video is about.
- You Tube allows you to enter a description of your video. Take advantage of this by explaining to people why they should watch.
- Be smart when you tag your video. Tags group your video with related content. The tags should be relevant keywords and include the words you used in your file name and description. You are not limited to the number of tags you can use - just make sure they are relevant.
Video is an excellent way of communicating your sales message to your target audience and delivering your sales message. And You Tube is a great platform for delivering that message.
Posted by Mike Vannoy on Mon, Jul 13, 2009 @ 10:37 AM
According to MarketingSherpa, word of mouth is the most important influencer in buying decisions. The second most important decision influencer? Online video.
This should come as no surprise. Over the past several years, there has been an explosion of video content on the web - and B2B marketers have taken notice. At a time when most budgets are being cut, the marketing spend on web video continues to grow. Why? Web video is simply the most effective method for communicating your sales message to the widest possible audience.
Online video is one of the tools Sales Engine International uses to help create awareness and nurture leads for our clients. Here are a few lessons we have learned:
- Create video content for prospects in all phases of your buying cycle. Creating a video with a "buy now" sales message will only resonate with a small part of your prospect base - those who are "sales ready". Most prospects need to engaged and nurtured over time. Rather than creating one video than hammers home your value proposition consider making several smaller content pieces that address the different phases in your buying process. We've learned this is critical step in keeping top of mind awareness for our clients.
- Be interesting. You have about six seconds to capture the interest of your viewer. There's no time for feature dumps or product tutorials. You may have the greatest solution in the world - but if you don't grab the viewer quickly - your message will never be heard. At Sales Engine, we call this creating a "punch in the nose".
- You can't make a "viral video". The dream of most marketers is to create a video that goes viral. Unfortunately, B2B marketers who set out to create a "viral video" will almost certainly fail. Viral is what happens after the video is created. Although you can take actions to help spread your video - like posting it to You Tube and social networking sites - you cannot guarantee it will go viral.
Online video should play a major role in your marketing strategy. Our clients have learned its effectiveness with prospects in all phases of the buying cycle.
Sales Engine International is a Sales 2.0 marketing and sales performance organization. Clients come to us for innovative solutions to their sales revenue challenges. Thank you for watching this spotlight