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Ad spending shift for B2B Marketers

Posted by Frank Candio on Wed, Dec 16, 2009 @ 02:12 PM
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Interesting report from research firm Outsell:

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091216/MEDIABUSINESS/912169998/1078/newsletter011

$60 billion moving from traditional advertising - print and TV ads - and moving to the web. Much of that investment is going into the company website.

 

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