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B2B Marketing through Social Media

Posted by Frank Candio on Mon, Jan 18, 2010 @ 05:31 PM
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Interesting case study on social media as a B2B marketing tool:

 http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100118/FREE/100119928/1173/FREE

Key takeaway: Social media is not a standalone activity. It should be integrated into all campaigns. 

 

 

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