The Sales Engine management team is experienced in all aspects of sales, marketing, and content creation. Sales Engine was founded by veteran sales executives who know the quota and revenue pressures companies face. With decades of experience as leaders of Fortune 500 companies and start-up organizations, our management team has previously developed and implemented award-winning BtoB sales and marketing programs, developed cutting-edge software, and led high-volume multimedia programs.
Paul Rafferty is the founding partner and CEO of Sales Engine International. In just five years, he built the company from a small start-up to one of America's fastest growing companies—as recognized by Inc. Magazine in 2012.
Paul is a richly experienced senior sales executive whose unique insights are greatly valued by all Sales Engine clients. He has a deep understanding of the evolving state of the BtoB marketplace and the challenges of reaching today's buyers. In his capacity as CEO, Paul also provides the executive leadership for Sales Engine's sales and business development teams.
Prior to founding Sales Engine, Paul spent 20 years with Ceridian Corporation, where he rose from the position of Field Sales Representative to Regional Vice President of Sales. At the end of his tenure with Ceridian, he held the title of National Vice President of Sales Operations—a role that left him responsible for a sales organization that included more than 600 people. Prior to joining Ceridian, Paul served as a naval officer on a nuclear-powered attack submarine. Paul attended the University of Notre Dame on a Naval ROTC scholarship and is Six Sigma Yellow Belt certified.
Mike Vannoy is a partner in Sales Engine International and Chief Operating Officer. Mike is the visionary behind many of Sales Engine's most innovative services. Mike oversees all client-based operations, including the program management team responsible for marketing campaigns.
Prior to Sales Engine, Mike held a variety of executive roles including Vice President of Sales Operations and Regional Vice President of Sales for BtoB service and technology firms. Under his leadership, Mike's teams have implemented sales and sales management processes, CRM programs, and marketing automation software that have significantly increased lead generation programs.
Mike graduated from the University of Wisconsin, Platteville, earning a B.S. in Business Administration and is Six Sigma Yellow Belt certified.
Vanessa Torrado oversees Sales Engine's content development and design team. Her deep experience in media and publishing led her to a content-creation process that relies on developing measurable, outcome-based action plans. During the past decade, she has managed several high-volume editorial and production teams that have developed more than 5,000 published products across a number of industries. Vanessa earned a B.A. from Simmons College, and an M.A. in Social Sciences from the University of Chicago.
Ric Riddle is a dynamic, innovative sales professional who brings more than 20 years of experience and energy in driving sales and stewarding customer satisfaction. Across his career, Ric has served as a senior executive managing sales performance for organizations specializing in technology, business intelligence, and information management. His demonstrated success as a revenue generator adept at escalating business models and opening new markets makes him a valuable contributor to Sales Engine.
Combining a unique blend of technical knowledge with marketing, sales, and business acumen, Ric prides himself on being a bridge between business value and technology, helping to introduce new products and steer acceptance in customer organizations. He is a recognized sales leader and has developed market operating strategies in numerous industries for critical selling initiatives. His experience in managing large, complex sales processes has allowed him to execute the best sales models to help his sales teams significantly maximize their sales quotient.
Ric has helped successfully launch the revenue engine for multiple early stage technology companies. He previously served as Director of Sales for Bindview Development Corporation, a global provider of IT security compliance software, where he was instrumental in positioning Bindview for enduring success.
Early in his career, he directed field sales efforts at Polaroid Corporation, where he held various sales, training, and management positions during an 11-year tenure.
Ric holds a B.S. in International Marketing and an M.B.A. from The University of Houston.
Taylor Autry joined Manticore Techonology in 2009, and has received multiple promotions during his tenure. After becoming the organization's Director of Engineering in 2012, he was named Vice President of Engineering shortly after Manticore and Sales Engine merged. To this role he brings a practical and discerning approach to the requirements of the software development process. His 15 years of experience in strategy, development, and implementation for both start-ups and Fortune 500 companies drives immediate results when it comes to both diagnosing and addressing technical concerns. Under Taylor's leadership, his teams have collaborated to establish vetted governance processes, as well as to identify and resolve operational redundancies that have delivered substantial operational savings. Taylor received a B.B.A. in Information Systems from the University of Texas at San Antonio.
Kim Cool is the Director of Customer Success at Sales Engine International. Comprised of Customer Service Managers and Marketing Program Managers, Kim's team is responsible for ensuring customers succeed with marketing automation software and demand generation service deployments. Kim works to ensure digital marketing best practices are being leveraged.
Prior to joining Sales Engine in 2007, Kim spent several years in various marketing roles at Ceridian, finally providing field marketing support to a sales organization of more than 100 sales and customer representatives. Kim holds a BSBA in Marketing from Central Michigan University, is Six Sigma Yellow Belt certified, and volunteers as judge for Michigan DECA, an organization for high school students interested in marketing and business.