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Sales Engine International Adds Chief Content Officer Role to Its Growing Team

As content’s role continues to be a key driver in today’s marketing strategy, new role helps company ensure messaging effectiveness and consistency for clients

AUSTIN, Texas (Jan. 22, 2013) -- Sales Engine International announced today that it has named Vanessa Torrado as its Chief Content Officer, a newly created position. In this role, she will oversee content strategy for the company’s marketing services clients and its own corporate marketing initiatives.

Torrado brings to Sales Engine more than 10 years of expertise in publishing, with an extensive focus producing content for online consumption. Most recently, she was Director of Academic Content at Adapt Courseware, where she oversaw content development for the company’s multimedia-driven educational courses. Previously she served in editorial management roles in which she was responsible for all aspects of content acquisition and production.

“Content is at the center of marketing strategy and today, it is essential to have leadership in place to ensure that messaging is consistent in every medium across every channel. Vanessa’s strong background in managing every facet of the publishing process will bring this level of experience and oversight to Sales Engine, ensuring our clients can go to market across every channel with a unified voice,” said Paul Rafferty, CEO Sales Engine International.


“Great content is the foundation of long-lasting engagement. By adopting aspects of the publishing process, marketers can create content that educates and empowers buyers during the purchasing process. I’m excited to be part of an organization that is prioritizing deep content development,” commented Torrado.

About Sales Engine International

Sales Engine International is a B2B marketing and sales acceleration company. Headquartered in Austin, Texas, the company has created a holistic model for managed marketing services. Understanding that “it takes a village” of fractional resources and skills to achieve the promises of marketing automation, Sales Engine’s integrated model delivers to the needs of Sales 2.0 and provides solutions for the most common executional failure points organizations experience.

Sales Engine allows clients to FIND, CONNECT with, and ENGAGE prospects. The company implements and relentlessly executes a sales acceleration engine on behalf of clients, leveraging world-class marketing technology, award-winning creative services, and the strategic direction of senior sales and marketing executives.

For more information, visit www.salesengineintl.com.

Stacey Steiger,
Vice President of Product Management and Marketing
Sales Engine International

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