Nov
24
Interesting new study from CMO Council. A couple of the findings: – People are inundated with mass emailings (no surprise) – Nine in ten people surveyed have unsubscribed from an email newsletter in the past 12 months (no surprise) – Number one reason cited for unsubscribing was “relevance” (no surprise) – 22% of respondents said… Continue reading »
Nov
16
Next year, Ford Motor Company is introducing a new model – the Ford Fiesta. So here’s a test for you. What is Ford’s marketing strategy for this new car? How will America learn about the Fiesta? Here’s are your choices: – Television ads during the Super Bowl? – In house promotions at Dealers? – Massive… Continue reading »
Nov
09
I had a long conversation with a client today about blogging. I thought I’d share some highlights: 1. Create a schedule for your postings. This will help establish discipline for this process. 2. Establish an editorial calendar / Content calendar. This is the most critical component because it identifies your topics and discussions. 3. Differentiate.… Continue reading »
Oct
05
From Dilbert. Enjoy. http://www.dilbert.com/strips/comic/2009-10-04/
Sep
23
Very cool video on Social Media. http://www.youtube.com/watch?v=sIFYPQjYhv8
Sep
23
The findings from a new study from comScore and M80 about the impact of Social Media are interesting. Here’s the gist: Internet users exposed to a brand in a social media setting were 1.7 times more likely to later search for that brand using keywords associated with a high level of loyalty and propensity to… Continue reading »
Sep
17
Great article from eMarketer about the effectiveness of Web 2.0 tools. http://www.emarketer.com/Article.aspx?R=1007276
Sep
16
The advent of social media and Sales 2.0 has led many B2B marketers to ask if the traditional marketing funnel is dead. In a Sales 2.0 world, buyers are shopping without the assistance of a sales rep or even the knowledge of the vendor. Armed with the Internet and hiding from view, they are learning… Continue reading »
Sep
14
You Tube is fast becoming an effective social media site for businesses. You set up a channel for your business and now want to post videos. Here’s how to get the most out of You Tube. You Tube will provide a default file name when you upload your video. Change it to something more descriptive… Continue reading »
Sep
01
During the summer I excerise by riding my bike. There’s a several mile stretch of Ocean Avenue on Long Beach Island that’s a great place to ride. Over the weekend some kids set up a lemonade stand on Ocean Ave to catch people going to and from the beach. As I was flying by, one… Continue reading »
