Great article from eMarketer about the effectiveness of Web 2.0 tools. http://www.emarketer.com/Article.aspx?R=1007276
Sep
16
Is the traditional marketing funnel dead?
The advent of social media and Sales 2.0 has led many B2B marketers to ask if the traditional marketing funnel is dead. In a Sales 2.0 world, buyers are shopping without the assistance of a sales rep or even the knowledge of the vendor. Armed with the Internet and hiding from view, they are learning… Continue reading »
Sep
14
Optimizing Video Content for You Tube
You Tube is fast becoming an effective social media site for businesses. You set up a channel for your business and now want to post videos. Here’s how to get the most out of You Tube. You Tube will provide a default file name when you upload your video. Change it to something more descriptive… Continue reading »
Sep
01
The Lemonade Stand
During the summer I excerise by riding my bike. There’s a several mile stretch of Ocean Avenue on Long Beach Island that’s a great place to ride. Over the weekend some kids set up a lemonade stand on Ocean Ave to catch people going to and from the beach. As I was flying by, one… Continue reading »
Aug
17
Why your pursuit of Sales Ready leads is costing you sales.
Your marketing department runs a campaign. The campaign generates a lead. Marketing turns the lead over to your sales rep. Your sales rep calls the client, has a good conversation, but the client is not sales ready. So – your sales rep tosses the lead in the drawer with the intention of following up and… Continue reading »
Jul
22
Increasing Marketing Spend in a Recession
A new study by Forrester Research reveals that 53% of the companies surveyed will be increasing their social media marketing spend this year. Although most companies have cut their marketing budgets during the recession, this is not really surprising. Social media is cheap (relatively) and offers great opportunity to create awareness and interest in your… Continue reading »
Jul
14
Can Twitter help my business?
Of all the social media sites with business potential, Twitter is the least understood. When we discuss inbound marketing strategies with our clients, Twitter receives the harshest reaction. I came across this article in Businessweek that discusses how some CEO’s are using it in their businesses. I found it interesting and hope you do as… Continue reading »
Jul
13
Using Video to Sell – What every B2B Marketer Must Know
According to MarketingSherpa, word of mouth is the most important influencer in buying decisions. The second most important decision influencer? Online video. This should come as no surprise. Over the past several years, there has been an explosion of video content on the web – and B2B marketers have taken notice. At a time when… Continue reading »
Feb
18
Inbound vs. Outbound B2B Lead Generation
Most companies have established outbound marketing efforts consisting of telemarketing, email blasts, trade shows and ad buys. The goal is to find buyers. Today, there’s a buzz about inbound marketing. The goal of inbound marketing is to “get found” by buyers using the Internet to learn about your industry and shop for your services. The… Continue reading »
