Oct
21
Yesterday, a good friend mentioned his sister is using Twitter to notify the followers of her trendy restaurant in Miami when celebrities show up. He thought it was a great idea as did I. I asked him how he was using Twitter in his professional services business and he looked at me like I was… Continue reading »
Oct
07
Social media marketing leverages social media networks to build awareness and interest in your products and services. It is the science of “getting found” in our Sales 2.0 world. Social media offers great promise…and here’s how Sales Engine International delivers on that promise for our clients: First – We build engaging and varied content optimized… Continue reading »
Sep
23
Very cool video on Social Media. http://www.youtube.com/watch?v=sIFYPQjYhv8
Sep
23
The findings from a new study from comScore and M80 about the impact of Social Media are interesting. Here’s the gist: Internet users exposed to a brand in a social media setting were 1.7 times more likely to later search for that brand using keywords associated with a high level of loyalty and propensity to… Continue reading »
Sep
17
Great article from eMarketer about the effectiveness of Web 2.0 tools. http://www.emarketer.com/Article.aspx?R=1007276
Sep
14
You Tube is fast becoming an effective social media site for businesses. You set up a channel for your business and now want to post videos. Here’s how to get the most out of You Tube. You Tube will provide a default file name when you upload your video. Change it to something more descriptive… Continue reading »
Aug
28
I was speaking with a client after a video shoot yesterday. Our discussion turned to Social Media. His company was testing a few strategies and he asked my thoughts about having his Sales Reps actively engaged on the Social Media sites. Here’s what I think: Back in the early 1980′s I was a Sales Rep… Continue reading »
Aug
17
Your marketing department runs a campaign. The campaign generates a lead. Marketing turns the lead over to your sales rep. Your sales rep calls the client, has a good conversation, but the client is not sales ready. So – your sales rep tosses the lead in the drawer with the intention of following up and… Continue reading »
Jul
13
According to MarketingSherpa, word of mouth is the most important influencer in buying decisions. The second most important decision influencer? Online video. This should come as no surprise. Over the past several years, there has been an explosion of video content on the web – and B2B marketers have taken notice. At a time when… Continue reading »
Jul
01
The emergence and acceptance of Sales 2.0 approaches has helped (forced?) Marketing and Sales to work together. Their alignment is critical to building and sustaining a qualified sales pipeline. In our practice we see Sales and Marketing coming together in areas such as the definition of a “sales ready” lead and an overall lead rating… Continue reading »
