Many think that Social Media is just a fad. Others think it’s only a B2C tool that doesn’t apply to B2B. We may still be in the early innings when it comes to Social Media for B2b but the numbers are astounding…. to ignore it would be foolish.
Feb
03
Don Draper needs a job
Fans of the TV show Mad Men know that Don Draper is the quintessential ad man. He is cool, creative and smart. The show takes place in the 1960′s and there are many vestiges of an era long passed: – The characters all smoke – in their offices – Drinking is encouraged and condoned during… Continue reading »
Oct
21
“Tweet: Leo DiCaprio is in our office”
Yesterday, a good friend mentioned his sister is using Twitter to notify the followers of her trendy restaurant in Miami when celebrities show up. He thought it was a great idea as did I. I asked him how he was using Twitter in his professional services business and he looked at me like I was… Continue reading »
Oct
05
Business Use of Twitter
From Dilbert. Enjoy. http://www.dilbert.com/strips/comic/2009-10-04/
Sep
23
Social Media Marketing
Very cool video on Social Media. http://www.youtube.com/watch?v=sIFYPQjYhv8
Sep
23
Impact of Social Media on Buyer Behavior
The findings from a new study from comScore and M80 about the impact of Social Media are interesting. Here’s the gist: Internet users exposed to a brand in a social media setting were 1.7 times more likely to later search for that brand using keywords associated with a high level of loyalty and propensity to… Continue reading »
Sep
17
Measuring the Business Effects of Web 2.0
Great article from eMarketer about the effectiveness of Web 2.0 tools. http://www.emarketer.com/Article.aspx?R=1007276
Sep
14
Optimizing Video Content for You Tube
You Tube is fast becoming an effective social media site for businesses. You set up a channel for your business and now want to post videos. Here’s how to get the most out of You Tube. You Tube will provide a default file name when you upload your video. Change it to something more descriptive… Continue reading »
Aug
28
Networking Then and Now
I was speaking with a client after a video shoot yesterday. Our discussion turned to Social Media. His company was testing a few strategies and he asked my thoughts about having his Sales Reps actively engaged on the Social Media sites. Here’s what I think: Back in the early 1980′s I was a Sales Rep… Continue reading »
Aug
17
Why your pursuit of Sales Ready leads is costing you sales.
Your marketing department runs a campaign. The campaign generates a lead. Marketing turns the lead over to your sales rep. Your sales rep calls the client, has a good conversation, but the client is not sales ready. So – your sales rep tosses the lead in the drawer with the intention of following up and… Continue reading »
