Aug
17
Your marketing department runs a campaign. The campaign generates a lead. Marketing turns the lead over to your sales rep. Your sales rep calls the client, has a good conversation, but the client is not sales ready. So – your sales rep tosses the lead in the drawer with the intention of following up and… Continue reading »
Jul
14
Of all the social media sites with business potential, Twitter is the least understood. When we discuss inbound marketing strategies with our clients, Twitter receives the harshest reaction. I came across this article in Businessweek that discusses how some CEO’s are using it in their businesses. I found it interesting and hope you do as… Continue reading »
