Many think that Social Media is just a fad. Others think it’s only a B2C tool that doesn’t apply to B2B. We may still be in the early innings when it comes to Social Media for B2b but the numbers are astounding…. to ignore it would be foolish.
Feb
03
Don Draper needs a job
Fans of the TV show Mad Men know that Don Draper is the quintessential ad man. He is cool, creative and smart. The show takes place in the 1960′s and there are many vestiges of an era long passed: – The characters all smoke – in their offices – Drinking is encouraged and condoned during… Continue reading »
Jan
21
B2B Selling in a Necessity Based Economy
Most Sales Executives I speak with believe once the economy turns around, their revenue numbers will be once again achievable. Budgets will be funded…people will start buying and happy days will be here again. The economy is not a like a light switch that is either on or off. Economic downturns like the one we… Continue reading »
Jan
13
Social Media Ad Spend
Take a look at this link: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119518 No surprise Facebook has surpassed MySpace (once my kids stopped using MySpace a few years ago I knew it was over). The headline here is Facebook will account for 1/4 of all the spend in this category.
Dec
16
Ad spending shift for B2B Marketers
Interesting report from research firm Outsell: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091216/MEDIABUSINESS/912169998/1078/newsletter011 $60 billion moving from traditional advertising – print and TV ads – and moving to the web. Much of that investment is going into the company website.
Dec
04
Are buyers using Social Media?
I came across an interesting statistic from Juniper Research: “Four out of 10 social network participants are using these sites to gather product information and recommendations.” One of the challenges B2B marketers have with social media is tying their efforts and activities back to results. Clearly, this data point doesn’t constitute “full validation” of social… Continue reading »
Nov
24
Importance of Relevance in B2B eMail Campaigns
Interesting new study from CMO Council. A couple of the findings: – People are inundated with mass emailings (no surprise) – Nine in ten people surveyed have unsubscribed from an email newsletter in the past 12 months (no surprise) – Number one reason cited for unsubscribing was “relevance” (no surprise) – 22% of respondents said… Continue reading »
Nov
16
What B2B Marketers can learn from Ford’s new marketing strategy
Next year, Ford Motor Company is introducing a new model – the Ford Fiesta. So here’s a test for you. What is Ford’s marketing strategy for this new car? How will America learn about the Fiesta? Here’s are your choices: – Television ads during the Super Bowl? – In house promotions at Dealers? – Massive… Continue reading »
Oct
22
“About Us”
What is the second most visited page on most B2B websites? (Hint: Look at the title of this blog). People want to know about their potential business partners / suppliers. That’s why the About Us page is so popular. It is also why prospects will also check you out on LinkedIn, Facebook and other social… Continue reading »
Oct
21
“Tweet: Leo DiCaprio is in our office”
Yesterday, a good friend mentioned his sister is using Twitter to notify the followers of her trendy restaurant in Miami when celebrities show up. He thought it was a great idea as did I. I asked him how he was using Twitter in his professional services business and he looked at me like I was… Continue reading »
