Oct
21
Yesterday, a good friend mentioned his sister is using Twitter to notify the followers of her trendy restaurant in Miami when celebrities show up. He thought it was a great idea as did I. I asked him how he was using Twitter in his professional services business and he looked at me like I was… Continue reading »
Oct
05
From Dilbert. Enjoy. http://www.dilbert.com/strips/comic/2009-10-04/
Sep
23
Very cool video on Social Media. http://www.youtube.com/watch?v=sIFYPQjYhv8
Sep
23
The findings from a new study from comScore and M80 about the impact of Social Media are interesting. Here’s the gist: Internet users exposed to a brand in a social media setting were 1.7 times more likely to later search for that brand using keywords associated with a high level of loyalty and propensity to… Continue reading »
Sep
17
Great article from eMarketer about the effectiveness of Web 2.0 tools. http://www.emarketer.com/Article.aspx?R=1007276
Sep
16
The advent of social media and Sales 2.0 has led many B2B marketers to ask if the traditional marketing funnel is dead. In a Sales 2.0 world, buyers are shopping without the assistance of a sales rep or even the knowledge of the vendor. Armed with the Internet and hiding from view, they are learning… Continue reading »
Sep
14
You Tube is fast becoming an effective social media site for businesses. You set up a channel for your business and now want to post videos. Here’s how to get the most out of You Tube. You Tube will provide a default file name when you upload your video. Change it to something more descriptive… Continue reading »
Aug
28
I was speaking with a client after a video shoot yesterday. Our discussion turned to Social Media. His company was testing a few strategies and he asked my thoughts about having his Sales Reps actively engaged on the Social Media sites. Here’s what I think: Back in the early 1980′s I was a Sales Rep… Continue reading »
Aug
17
Your marketing department runs a campaign. The campaign generates a lead. Marketing turns the lead over to your sales rep. Your sales rep calls the client, has a good conversation, but the client is not sales ready. So – your sales rep tosses the lead in the drawer with the intention of following up and… Continue reading »
Aug
12
According to a recent study by Forrester Research, B2B marketers are increasing their spend on social media. In this economy, increasing the spend on anything is certainly notable. But in this case, the study results are not surprising. Today, there’s lots of positive buzz about the potential social media offers to B2B marketers. And social… Continue reading »
