Client Case Study

 

Steve Cohen - VP of Sales for a mid market business process outsourcing company - discusses how Sales Engine delivers the lowest cost per lead and lowest cost per sales call for his organization.


Business Lead Generation for Mid-Market Companies

Achieving the next level of revenue growth is a challenge for all Mid-Market companies. Using our Sales and Marketing Execution System you will grow the top line without increasing expense or headcount.

As a Sales Engine Mid-Market Business client you can expect:

Marketing Content:

Sales Engine's core competency is creating visceral sales and marketing collateral that differentiates and makes an emotional connection with your buyer.

  • Thought leadership content to create awareness and reinforce your Brand
  • Differentiated value proposition 
  • Short video / FLASH pieces to capture attention and generate interest
  • eNewsletters to nurture your entire prospect database
  • "Perfect Sales Call” video presentation
  • Website video

World-Class Marketing Automation Platform:

Keeping up with the technology changing the marketing landscape is difficult. As a Sales Engine client, you won't have to. We have integrated a suite of world-class tools to create a sophisticated marketing automation platform we deploy on your behalf:

  • Integration into your CRM - or - CRM configured, hosted and managed for you
  • Lead tracking and stack ranking
  • Digital behavior analysis
  • Comprehensive lead scoring
  • Marketing Automation Software

End to End Social Media Engagement and Marketing:

An effective social media engagement strategy allows mid-sized companies to significantly increase their market awareness and expand their prospect base. As a Sales Engine Client:

  • We create your social media footprint 
  • Build or expand your social media presence
  • Build content optimized for social media engagement
  • Develop client specific strategy - based on best practices - for ongoing engagement
  • Deliver content and execute strategy

Uninterrupted Marketing Campaign Execution:

Sales Engine optimizes your existing marketing lists and sources new ones targeted to your ideal prospect profile. We then execute uninterrupted marketing campaigns to fill your sales funnel:

  • Targeted campaigns to identify "sales ready" prospects
  • Monthly campaigns nurturing your entire prospect database
  • Automatic enrollment into targeted campaigns based on "digital behavior"
  • Dedicated Sales Engine Marketing Program Manager
  • 24/7 – Execution

Transparency and Accountability:

All Sales Engine activities are measured and reported. Sales Engine clients have an unprecedented view into their marketing spend and ROI.

  • ROI for every marketing campaign
  • Accountability Reports for every dollar of your marketing spend

Strategy and Advice:

The Sales Engine Partners have built and managed Sales and Marketing organizations in companies ranging from start-ups to the Fortune 100. As a Sales Engine client, you can leverage this experience to grow your business. 

 

Sales Engine International is your source for direct marketing programs, lead generation, sales force optimization, integrated sales tools and campaigns, webinar program development and management, emarketing programs and more.