Content Auditing

A content audit is an integral first step in creating a successful content marketing plan. It archives and organizes existing content and reveals any content gaps or areas for improvement. To many, it can seem like an especially daunting project. At Sales Engine, our experts work with our clients to begin and successfully complete a full content audit that can be utilized in building an effective content strategy.

With input from out clients, we focus on:

  • Gathering any and all existing content pieces
  • Organizing and labeling existing content based on given criteria
  • Mapping content to buyer stages and buyer personas
  • Conducting gap analysis to uncover any areas for improvement