As part of a complete content audit, mapping content pieces to specific buyer stage in the buyer's journey and to specific buyer personas based on an Ideal Prospect Profile (IPP) is important in understanding the extent of a company's content reach. In the best scenario, a company needs enough content to meet the needs of every one of their buying personas at each stage of the buyer's journey. In order to build that content out to its full potential, a company first needs to see where they presently stand. Sales Engine works with our clients to map existing content pieces to each buying persona and buying stage based on the company's standards. This ensures that no potential prospects are overlooked and no buyer needs go unmet.