Persona Development

Persona development based upon real life, practical understanding of these buyers imparts credibility into every facet of the messaging strategy and resulting content. Messaging consultants work with different departments and stakeholders to obtain a 360 degree understanding of an organization's unique buyer personas and their unique pain points. As a result, our clients are in a position to facilitate a meaningful connection with their ideal prospects.

Using the Ideal Prospect Profile (IPP) as a guide in combination input from our client, Sales Engine will help:

  • Develop buyer profiles
  • Identify unique buying personas
  • Identify unique buyer pain points