Do you know the key personas and demographics in your market?
Together, the key personas and demographics in your market define your company's Ideal Prospect Profile.
Identifying an Ideal Prospect Profile (IPP) is the natural beginning point for any B2B marketing strategy. By going through a process with our clients to identify their IPP, Sales Engine ensures that all campaign messaging and media is created with the proper target market in mind. Moreover, identifying the IPP upfront also supports any investment in your database, giving it the greatest chance to yield measurable results. Our clients often find that taking the time to reflect on their IPP can benefit a client in other ways, such as refocusing product development in areas that will be most profitable for their business.