List Segmentation

Targeted marketing is proven to be more effective than broader-based messaging, and to make good use of targeted messaging a database must be populated with sufficient records in identified segments. Existing data must be properly segmented to ensure that the right message reaches the right persona. Segmentation support ensures that targeted messages are sent to the right contacts to maximize their impact.

Sales Engine works with our client to identify the target segments they will market to based on the ideal prospect profile, psychographic criteria from buying personas, and other criteria. Our list segmentation services include:

  • Identification of segments
  • Consideration of segments in editorial calendar planning
  • Incorporation of segmentation in overall database analysis and strategy, when applicable