Strong communication between sales and marketing is the hallmark of true alignment. Sales Engine has created an effective tool to keep sales reps informed of campaign activity. When sales reps are armed with campaign details and messaging goals, they can plan their activities to maximize campaign events.
Playbooks are an excellent resource for reps who follow-up on campaign activity. It allows them to initiate a relevant conversation with a prospect and increases probability that the conversations will move toward an opportunity.
Playbooks explain campaign details, campaign strategy and recipient criteria. Additional value is provided through situational fluency which suggests probing questions for prospect interaction.