Successful demand generation campaigns will initially generate results in the form of email opens and click-thrus, website visits and webinar registrants.
Lead scoring is great for putting a numeric value on that type of activity, but sometimes, even a highly scored lead is still not sales ready. Sales Engine has found that our clients get the best results when they use a telephonic nurture rep to help determine the characteristics of a sales ready lead: budget, authority, need and time-frame.
The advantage to using this type of telephonic talent for the middle stage of demand generation is that it provides the needed level of human interaction to move a prospect through the funnel at a lower cost than a high-performing "closer".
Sales Engine telephonic nurture reps leverage our lead intelligence tools and sales enablement portal to make meaningful connections with your prospects.