April - 2012

The Importance of Calls to Action in Content

Action-oriented content is the driver of any digital marketing program or campaign. It’s the starting point of an important interaction between B2B companies and prospects: the exchange of valuable information. Learn how CTAs keep your B2B on your prospect's buying journey.

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March - 2012

Three Big Opportunities Marketers Miss When They Don’t Integrate

Today’s marketer is using all the current tools from email to marketing automation, nurture campaigns, content marketing, ad retargeting, social media, search engine optimization, pay-per-click, etc.

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February - 2012

Are You Marketing in an Authentic Voice?

Today, it is often said that content is the most trusted form of advertising. Good content is also the most effective tool we have to support demand generation. That places a heavy responsibility on the shoulders of B2B marketers.

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January - 2012

Why Video White Papers Should Be Part of Your Content Library

White papers are a valuable tool for getting information about your product or service in front of more serious buyers. Traditional PDF white papers present a few challenges that can limit their value to marketers. Video white papers provide a solution to these challenges, and they also provide many benefits that go beyond the value of a traditional PDF white paper.

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