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Sales Engine International | eNewsletter-Feb-2010 |
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eNewsletter February 2010 |
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The 3 C's of Prospect Engagement
Click here to read the full Article
We all know the 4 P's of marketing: price, product, placement and promotion. But are they still relevant in our Internet driven, Sales 2.0 world?
The 4 P's will always be an excellent foundation for making marketing decisions, but the shift in B2B buyer behavior means we must adjust and adapt our strategies.
It is a different game today. Prospect engagement is now critical to sustainable sales and marketing success. In our Sales 2.0 World you need know the 3 C's of Prospect Engagement.
Click here to learn about the 3 C's of Prospect Engagement.
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A valuable lesson for B2B marketers from the Ferris Buhler guy. |
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John Hughes was one of the most successful writers and filmmakers of the 1980's. His portfolio includes Ferris Buhler's Day Off, The Breakfast Club and Home Alone.
The story behind one of his films contains a valuable lesson for all B2B marketers. Click on the video player to hear the story.
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About Sales Engine International
Sales Engine International is a Sales 2.0 prospect engagement and marketing campaign execution company. Clients come to us for inbound and outbound marketing strategies, tools and services that engage the prospect above the funnel, result in more qualified leads, and offer complete marketing spend transparency.
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