Is your marketing budget allocated in a way that not only reflects your marketing objectives, but also aligns to your overall revenue growth targets? Whether your ultimate marketing goal is prospect engagement, brand awareness, or demand generation, you must invest your marketing dollars in a way that is demonstrably connected to that goal. In this webinar presentation, we will discuss marketing for conversions, not for kudos.
Can you believe it's almost 2014? More importantly, are you ready for 2014? A new year means a new budget, and many organizations struggle to pinpoint exactly how much marketing they need to do-and therefore how much they need to spend-to reach their revenue goals.
In this webinar, guest speaker Mark Lindwall, Forrester Research Inc. Senior Analyst serving sales enablement professionals, will discuss the critical element of sales enablement in improving sales performance and growing revenue. Sales Engine CEO, Paul Rafferty, will continue the discussion by addressing tools and techniques for optimized sales performance.
Mary Anne Gunn, VP of Marketing at Sales Engine International, will demonstrate how unbound marketing can impact marketing and sales effectiveness. Learn how buyer insight, data-driven analytics, and adaptable content can work seamlessly together to meet the dynamic buyer landscape.
The prevalence of inbound marketing and Sales 2.0 demands a new perspective on the funnel - and it's no longer the siloed territory of the sales team. Just as sales reps have one-on-one conversations with prospects who are getting ready to make a buying decision, marketers must now conduct thousands of digital one-on-one conversations with prospects who are closer to the top of the funnel.
In this webinar, Lori Wizdo, Principal Analyst at Forrester Research, builds the case for undertaking this marketing transformation, identifies the barriers to change, and provides new rules for marketing and sales leaders to collaborate differently. Paul Rafferty, Founding Partner and CEO of Sales Engine International, will take the discussion much deeper, introducing a set of tools and tactics to implement changes that will help organizations deploy effective buyer engagement programs.
With a firm grasp on your revenue growth plan, learn how to efficiently support that plan with the appropriate skills and resources.
Do you really know how much marketing you need? Do you know how much money to spend, how many leads to create or how big your database should be?
If you'd like to learn more about how to elevate leads-to-revenue, join Lori Wizdo, Principal Forrester Analyst, and Paul Rafferty, CEO of Sales Engine International for a close look at the lead-to-revenue process required to improve marketing efficiency to support revenue growth.