Webinars

  • Overcoming Demand Gen Resource Constraints: Headcount, Execution, and Budget

    These are some of the ingredients of an end-to-end demand generation program: database maintenance and integration, PPC and ad retargeting, content creation, email marketing, marketing automation, social media, campaign execution and management, lead scoring and nurturing, lead follow-up and sales enablement.

  • The Six Pillars of BtoB Lead Generation

    In this webinar, Mike Vannoy discusses the six essential components of any BtoB lead generation program, regardless of whether it's in-house or outsourced.

  • Revealing the True Costs and Building Blocks of BtoB Lead Generation

    Lead generation is complex, and this webinar breaks down its components and their costs.

  • How to Boost Conversions by 878%: Lead Warming Explained

    When so many sales calls go straight to voicemail, is it really worth your time and resources to have your sales reps engaged in cold-calling? As you'll learn in this webinar, leads that have been warmed by continuous content engagement and nurturing are nearly 9 times more likely to take an appointment with a sales rep than cold leads are.

  • Marketing for Conversions, not Kudos: Focus Your Spend to Maximize ROI

    Is your marketing budget allocated in a way that not only reflects your marketing objectives, but also aligns to your overall revenue growth targets? Whether your ultimate marketing goal is prospect engagement, brand awareness, or demand generation, you must invest your marketing dollars in a way that is demonstrably connected to that goal. In this webinar presentation, we will discuss marketing for conversions, not for kudos.

  • Calculating Your 2014 Marketing Budget: How Much Marketing Do You Really Need?

    Can you believe it's almost 2014? More importantly, are you ready for 2014? A new year means a new budget, and many organizations struggle to pinpoint exactly how much marketing they need to do-and therefore how much they need to spend-to reach their revenue goals.

  • Marketing's Role in Sales Enablement

    In this webinar, guest speaker Mark Lindwall, Forrester Research Inc. Senior Analyst serving sales enablement professionals, will discuss the critical element of sales enablement in improving sales performance and growing revenue. Sales Engine CEO, Paul Rafferty, will continue the discussion by addressing tools and techniques for optimized sales performance.

  • Unbound Marketing: Why Inbound vs. Outbound is Irrelevant

    Mary Anne Gunn, VP of Marketing at Sales Engine International, will demonstrate how unbound marketing can impact marketing and sales effectiveness. Learn how buyer insight, data-driven analytics, and adaptable content can work seamlessly together to meet the dynamic buyer landscape.

  • R.I.P. Marketing: Sales 2.0 Must Move Up the Funnel

    The prevalence of inbound marketing and Sales 2.0 demands a new perspective on the funnel - and it's no longer the siloed territory of the sales team. Just as sales reps have one-on-one conversations with prospects who are getting ready to make a buying decision, marketers must now conduct thousands of digital one-on-one conversations with prospects who are closer to the top of the funnel.

  • Strategies and Tactics for Lead-to-Revenue Management

    In this webinar, Lori Wizdo, Principal Analyst at Forrester Research, builds the case for undertaking this marketing transformation, identifies the barriers to change, and provides new rules for marketing and sales leaders to collaborate differently. Paul Rafferty, Founding Partner and CEO of Sales Engine International, will take the discussion much deeper, introducing a set of tools and tactics to implement changes that will help organizations deploy effective buyer engagement programs.

  • Revenue Planning: Critical Resources for Growth

    With a firm grasp on your revenue growth plan, learn how to efficiently support that plan with the appropriate skills and resources.

  • Revenue Planning: How Much Marketing Do You Need?

    Do you really know how much marketing you need? Do you know how much money to spend, how many leads to create or how big your database should be?

  • The Funnel is Not a Process: Understanding Lead-to-Revenue Management

    If you'd like to learn more about how to elevate leads-to-revenue, join Lori Wizdo, Principal Forrester Analyst, and Paul Rafferty, CEO of Sales Engine International for a close look at the lead-to-revenue process required to improve marketing efficiency to support revenue growth.