White Papers

  • Lead Nurturing Cookbook – Second Edition

    Lead Nurturing Cookbook – Second Edition

    It’s back and better than ever! We’re proud to announce the re-launch of a fan favorite, the Lead Nurturing Cookbook. This beloved white paper provides easy-to-follow recipes for demand generation, lead qualification and nurturing, trade show follow-up, customer retention, and more.

    In addition to these delicious dishes, the Cookbook features tips from marketing industry leaders—its expert chefs. Download the Cookbook to try the recipes in your own marketing kitchen.

  • Why Your B2B Company Needs a Social Life

    Why Your B2B Business Needs a Social Life

    Is your social media program rockin' along or are you missing out on the social media party? If you're not currently part of the social media scene or find your initial efforts to get out there have not clicked, check out our new white paper: Why Your B2B Company Needs a Social Life: Answers to Your Most Embarrassing Social Media Questions.

  • The Quintessential Marketing Automation Guidebook

    The Quintessential Marketing Automation Guidebook

    Nine of today's most respected marketing and sales thought leaders, including Ardath Albee, Craig Rosenberg, Jill Konrath, Andrew Gaffney and many more, draw from years of experience to deliver a wealth on insight on how to harness the power of marketing automation to effectively manage your marketing funnel and drive more qualified leads.

  • Five Key Points to Consider When Considering a Demand Gen Solution

    Five Key Points to Consider When Considering a DemandGen Solution

    Savvy B2B marketers are recognizing the limits of today's email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads. Find out what you need to know to make a purchase that meets the needs of your company.

  • Five Fast Payoffs for Investing in Marketing Automation

    Five Fast Payoffs for Investing in Marketing Automation

    This white paper focuses on specific examples of how companies that implemented demand generation applications saw a significant, traceable increase in revenue within weeks.

  • 23 Questions Your Marketing Automation Vendor Doesn't Want You To Ask

    23 Questions Your Marketing Automation Vendor Doesn't Want You To Ask

    In this white paper, we've identified 23 questions across 5 key areas that will enable you to make an informed decision and select a solution that is right for you.