White Papers

• Why Your B2B Company Needs a Social Life

  

  Is your social media program rockin' along or are you missing out on the social media party? If you're not currently part of the social media scene or find your initial efforts to get out there have not clicked, check out our new white paper: Why Your B2B Company Needs a Social Life: Answers to Your Most Embarrassing Social Media Questions.

• The Quintessential Marketing Automation Guidebook

  

  Nine of today's most respected marketing and sales thought leaders, including Ardath Albee, Craig Rosenberg, Jill Konrath, Andrew Gaffney and many more, draw from years of experience to deliver a wealth on insight on how to harness the power of marketing automation to effectively manage your marketing funnel and drive more qualified leads.

• The Lead Nurturing Cookbook

  

  Packed with more than 15 pages of "how to" ideas that marketers can implement immediately, The Lead Nurturing Cookbook features "recipe" tips from seven industry leaders, including Ardath Albee, author of eMarketing Strategies for the Complex Sale, Craig Rosenberg, Vice President of Products and Services at Focus, Carlos Hidalgo, CEO of The Annuitas Group, Brian Hansford, President of Zephyr 47, Michael Damphousse, CEO of Green Leads, and Tibor Shanto, CEO of Renbor Sales Solutions.

• Five Key Points to Consider When Considering a DemandGen Solution

  

  Savvy B2B marketers are recognizing the limits of today's email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads. Find out what you need to know to make a purchase that meets the needs of your company.

• Five Fast Payoffs for Investing in Marketing Automation

  

  This whitepaper focuses on specific examples of how companies that implemented demand generation applications saw a significant, traceable increase in revenue within weeks.

• 23 Questions Your Marketing Automation Vendor Doesn't Want You To Ask

  

  In this whitepaper, we've identified 23 questions across 5 key areas that will enable you to make an informed decision and select a solution that is right for you.