Microsoft Dynamics
Key integration points with Dynamics CRM include:
- Bi-Directional Synchronization – Improves marketing and sales alignment automatically syncing lead and contact data
- Detailed Lead Activity Tracking – Enables Sales to view leads and contacts' website visits, form registrations, and email responses within Dynamics CRM
- Campaign Integration – Provides CRM users visibility into marketing campaign responses and performance
- Advanced Lead Scoring and Filtering – Boosts closing ratios by helping Sales prioritize and pursue the most sales-ready leads
- Sales-Driven Nurturing – Improves lead management by enabling Sales to insert non sales-ready leads into lead nurturing processes directly from Dynamics CRM
