Personalization

Matching your messages to the unique needs of each recipient is the key to effective content marketing and lead nurturing. Sales Engine's Manticore Platform supports personalized content by enabling you to:

  • Dynamically swap email content based on the characteristics of the lead or contact record in your marketing database.
  • Deliver different emails based on buyer personas and actions.
  • Personalize who is sending the emails using "on-behalf-of" capabilities. That is, you can configure an automated message to appear to be a personal email from the sales person assigned to the account.