Segmentation

A big part of email marketing success is ensuring that you're sending your messages to the right list. Sales Engine's Manticore Platform enables you to build reusable, segmented lists from your contact database.The result is more targeted messages and the impact of delivering the right message to the right person at the right time. With Sales Engine, you can:

  • Create your lists by selecting the appropriate criteria using an easy-to-use drag-and-drop interface.
  • Ensure lists stay up to date by setting up automated processes that add contacts to the list as soon as they meet the specified criteria.
  • Build lists directly from contacts in your Manticore database or by selecting the names on-the-fly from Opportunity, Account, Lead and Contact records in your CRM database.