Video Marketing

Video Marketing Strategy

Building repeatable and sustainable sales success for our clients is the foundation of the Sales Engine business model. Click on the videos below to view Sales Engine clients discussing how we delivered business results to their organizations.

CEO Greg Bartels needed a new lead generation approach in his highly competitive market.

His flow of leads had slowed to a trickle. The old ways of generating leads were no longer effective. Greg realized he needed to transition his company to the new way of selling.

Click on the image to hear Greg's story and how Sales Engine International's end-to-end solution is the platform for the next stage of his company's growth.

CEO Bob Nicols recognized his company lacked the bandwidth and expertise to compete effectively against two larger competitors.

To be successful, Bob recognized he needed a better way to:

• Gain access to decision makers
• Get his sales message heard
• Maximize his marketing spend

Click on the image to hear Bob discuss how Sales Engine levels the playing field against his competition.

Vice President of Sales Steve Cohen faced challenges common to many mid-market companies.

His challenges were:

• Competitive differentiation
• Increasing qualified lead flow
• Improving ROI on marketing spend

To meet these challenges, Steve turned to Sales Engine International. Click on the image to hear Steve discuss how Sales Engine delivers the lowest cost per lead and lowest cost per sales call for his organization.

Marketing Director Alexis Borucke needed "hands-on" help to drive the marketing initiatives for her company.

Alexis had three goals:

• Develop a cogent value proposition
• Deploy the right marketing automation tools
• Rationalize the return on her marketing spend

Click on the image to hear Alexis discuss how partnering with Sales Engine helped her Marketing Department become a more relevant driver of the business.

Director of Sales and Marketing Mike Meinel attacks two different markets.

Selling into two distinct markets with different sales cycles and decision makers created a unique set of challenges for this. Sales Executive Mike had three goals:

• Develop a new strategy to attack the market
• Create compelling content for his different buyers
• Bring accountability to his marketing spend

Click on the image and hear how Sales Engine International helped Mike achieve his goals.

CEO Bill Snyder did not have the expertise to manage Sales 2.0 Marketing Campaigns.

When partnering with Sales Engine - iHouse had three goals:

• Create marketing content for both prospects and partners
• Execute uninterrupted marketing campaigns
• Develop a social media strategy

Click on the image and hear how Sales Engine is fueling the next stage of growth for his company.

Senior Director of Marketing & Product Management Steve Dubner was looking to build a great sales and marketing engine.

He looked to Sales Engine to:

• Create engaging content
• Build a strategy and footprint for social media
• Execute lead generation campaign to fill their pipeline

Click on the image and hear Steve Dubner discuss why they partnered with Sales Engine.

CEO Burke Plummer recognized that his market was dominated by a few huge national competitors and needed help to raise visibility.

Qqest had the following goals:

• Create more qualified opportunities
• Develop sales messaging and content
• Execute both Inbound and Outbound marketing campaigns

Click on the image to hear how Sales Engine is committed to his success.